The Women's World Cup in football has emerged as a game-changer, not just for the players and fans, but also for the sports betting industry in France. In this article, we explore the significant impact this global event has had on sports betting operators in the country. Surpassing the traditional norms, the Women's World Cup has demonstrated its potential to attract widespread attention and fervent betting activity, particularly when the French team takes to the field. We delve into the numbers, the enthusiasm of the betting community, and the records broken during this monumental event.

Photo, crédit : (CHRISTOPHE SIMON / AFP

The Surprising Betting Activity

Operators in the sports betting industry in France are elated by the unexpected surge in betting activity brought about by the Women's World Cup. The level of engagement has been beyond expectations, with fans and punters showing remarkable interest in the matches. Despite being lower than the men's World Cup, the total amount of bets placed on a match featuring the French team averages around 2 to 2.5 million euros. This demonstrates the growing popularity of women's football and the increasing trust in women's teams as worthwhile contenders.

Setting New Betting Records

The Women's World Cup has not only seen a surge in betting activity but has also shattered previous records. For the first time, betting on a women's football match involving the French team has exceeded the one million euro mark. This significant milestone indicates a paradigm shift in the betting landscape, with fans now willing to invest more in women's football matches. This newfound confidence in women's football teams is likely to have a lasting impact on the industry, fostering its growth and prominence.

Fervent Enthusiasm Beyond the French Team

The enthusiasm for the Women's World Cup transcends national boundaries. It is not just the French team that has captured the hearts of fans and bettors. In fact, the total number of tickets sold for the Women's World Cup has reached an impressive 1.085 million, out of the 1.3 million tickets made available. This astonishing figure underscores the universal appeal of women's football and signifies the growing interest in the sport globally.

Factors Driving the Betting Frenzy

Several factors have contributed to the betting frenzy surrounding the Women's World Cup in France:

1. Media Coverage and Exposure

The increased media coverage of women's football, especially during major tournaments like the Women's World Cup, has played a pivotal role in piquing public interest. As television networks and online platforms broadcast the matches to a broader audience, more people are getting exposed to the excitement and thrill of women's football, leading to heightened betting activity.

2. Growing Popularity of Women's Football

Over the years, women's football has steadily gained popularity worldwide. The rise of talented players, competitive leagues, and captivating performances has captured the attention of sports enthusiasts and bettors alike. As the quality of play continues to improve, more people are willing to place bets on women's football matches.

3. Supportive Policies

Initiatives and policies aimed at promoting gender equality in sports have had a positive impact on women's football. With increased investment and support from various stakeholders, women's football has flourished, attracting a dedicated fan base and bettors who see the potential for exciting returns.

4. Betting Platforms and Accessibility

Advancements in technology have made sports betting more accessible than ever. Online betting platforms provide a convenient and user-friendly way for fans to place their bets on women's football matches. The ease of access has contributed to the surge in betting activity during the Women's World Cup.

Conclusion

The Women's World Cup in football has proven to be a game-changer for the sports betting industry in France. Operators are witnessing an unprecedented surge in betting activity, particularly during matches involving the French team. Records have been shattered, and the overall enthusiasm for women's football has reached new heights. The growing popularity of the sport, coupled with increased media coverage and supportive policies, has been instrumental in driving this betting frenzy. As women's football continues to evolve, the sports betting industry is likely to experience sustained growth, offering exciting opportunities for fans and bettors alike.